The true goal of influence: Persuasion
Persuasion has a number of elements, and you can’t truly persuade without understanding your audience, the information they need to achieve their own goals.
Content marketing FOMO and the future of marketing budgets
In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing
How to create a winning strategy with crappy content
The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win
A thought exercise on social media and critical thinking
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
Why Content Shock is coming to a Facebook ad near you
If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave Wehner said something interesting: Facebook’s ad load, or the total number of ads the company can show to each user, will be a “relative non-factor […]
Should Facebook be regulated?
Facebook sets its own standards for content and community apart from other government guidelines for violence and obscenity. Should Facebook be regulated?
The new psychology of content consumption
The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!
Podcasts and advertising: Meet social media’s new super power
We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.
How do you make your content the signal instead of the noise?
Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?
Brand bullying and other things that need to change
Brand bullying, social media “evangelism” and Slurry the Chatbot are some of the topics explored on the new episode of The Marketing Companion