TikTok made me buy it: The new home for eCommerce innovation
“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.
A rant: Marketing means rolling up your sleeves and doing something
A rant … Marketing needs to be more than tricking a person to click on a link.
Case study: The most human commercial wins
The most human commercial ever? Lessons for the new marketing era.
Why “CottageCore” is the next big lifestyle and marketing trend
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Is the Discord platform the next big thing for marketers?
Discord is a hot app right now and it deserves to be on the radar screen of many marketers.
Is this the worst marketing tactic ever?
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Big company or small: Advertising at a crossroads
[podcast_player] That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, marketers, and creatives but it also usually unearths some important themes and trends. This year, one quote stuck out for me. A television advertising […]
Why breaking up Big Tech won’t work
The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.