Why Threads won’t work without Gen Z
Threads is supposed to be the Twitter killer but Mark Schaefer argues that it’s on a perilous path that won’t work without a boost from the kids!
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
In remembrance of Twitter. Let’s never forget
Do you remember when Twitter was joyful? A remembrance.
Why Twitter is stuck (and will remain that way)
Twitter is stuck and there is only one way to save it.
Does TikTok’s new service promote inequality?
Video resumes might seem like a good idea except when you think through the implications for inequality.
How does Clubhouse and social audio fit into the marketing mix?
Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
Big, huge, massive, surprising social media trends
New research reveals some surprising social media trends. Mark Schaefer and Brooke Sellas dissect new trends on The Marketing Companion.
Everything is out of date because the world is new
The world is new, life is hard, and we screwed up our show.
Monetizing through Twitter, Spotify and Instagram
Monetizing through Twitter, Spotify and Instagram is covered in this new Marketing Companion episode.