One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
CottageCore will be the next big lifestyle trend and Mark Schaefer and Brooke Sellas are out to prove it.
How do you navigate business strategy now amid a world economic crisis? Straight talk from Mark Schaefer.
How many marketing strategies do you need? This was a lesson learned from the former CMO of Coca-Cola.
Too often we are looking toward a technology-first marketing strategy and we have lost sight of the human roots of marketing.
There is probably no person who has lived through the ups and downs of personal branding on the web more than Chris Brogan. He shares his secrets.
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
This features two amazing resources for social media marketing measurement: a downloadable slide presentation and a discussion with a metrics expert
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