Lessons from 120 book interviews in 10 weeks
Mark Schaefer completed more than 120 book interviews in 10 weeks. Was it worth it?
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
The tortuous story of a book cover
It’s not just a book cover. It’s an adventure!
An updated formula for creating content that stands out
Content that stands out needs to be relevant, interesting, timely, entertaining — and something more!
Is your content marketing strategy vulnerable to summary bots?
Summary bots are already running on reddit, shortening linked content to a few sentences. How must your content strategy change to respond to robots?
Should you self-publish a book or go with a traditional publisher?
The decision to self-publish a book is an easy one when you know the facts. Mark Schaefer provides insight into his experience.
The 10 best blog posts of 2019
Mark Schaefer lists the ten best blog posts of 2019 based on reader page views.
The 10 most impactful blog posts of the decade
At the end of a decade, Mark Schaefer reflects on the most impactful blog posts of his career.
Four excuses for boring content that must stop NOW
Enough with the excuses! These four ideas will help you overcome boring content for your business.
Why you need to climb aboard Medium, the magical home of the written word
Medium is a magical place to discover new content and publish it, too. But the platform is still overlooked by many creators.