Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Why it’s a very good sign that people don’t read your content

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

How to be a marketing maverick in an old-fashioned industry

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

The reality of online influence and the only thing that matters

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

Are you unknowingly supporting hate speech?

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Do targeted Facebook ads work as well as we think?

Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.

Why it’s OK to be a social media guru

We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.

Four online business rules that don’t exist any more

Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]