Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

We are rapidly moving toward an ad-free world. That’s why you need to take a new look at podcasts and advertising, as this new research suggests.

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.

The power is shifting and so too must our web strategy. Are you ready for the content marketing pivot?

Blogging is an essential weapon in any job-hunter’s arsenal. Here’s why.

Research shows social media doesn’t bring us together, it keeps us apart. The implications of the social media filter bubble.

Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?

Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy

Sadly, “trust” is becoming a point of differentiation today. To win in a noisy world, are you keeping your content promise?

Some people are getting $30,000 for a single branded Snapchat story. Influence marketing measurement needs a course correction

Mark Schaefer Articles