The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
Mark Schaefer Articles
Five things you need to change on your website right now
These common website mistakes can be corrected in an hour.
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
Values and marketing: Which leads which?
Values and marketing seem to go hand-in-hand but can also evolve together in unexpected ways!
Welcome to the supply chain, your marketing strategy
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing […]
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
The future of marketing employment
These marketing employment trends didn’t make sense. Let the debate begin!
Five strategies to win the content marketing arms race
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
Dealing with the creepiness of personal branding
The creepiness of personal branding might be holding you back but this is an essential business activity!
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