Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

It’s not just a book cover. It’s an adventure!

I’ve spent 10 years advocating “humanity” on the web. Finally I found a place that has it. The most human app.

I learned a powerful lesson in artisanal marketing from a thank you note.

Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.

When success lands at the intersection of wisdom and luck, there is only so much in your control.

A simple analysis to see if an SEO investment is smart for you company.

We’re all working as hard as we can. Are we at a point where even being great isn’t enough? What’s next?

We sense that human-centered marketing is the right direction, but how does it show up in the world?

When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?

Mark Schaefer Articles