Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Mark Schaefer Articles
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
Five Ways to Reinvent Online Conferences
Online conferences should be getting better by now. Here are five ideas you can try to take your event to a new level.
Lil Miquela does not exist. She just made $12 million.
Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.
How corporate values guide marketing through a crisis
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
A firehose of falsehoods and the synthetic content revolution
Synthtic content is here. What happens when the fake news is you?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
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