How to stay relevant in the shortest time possible (My reading list)
How do you stay relevant? Here is a list of essential resources from Mark Schaefer.
How do you stay relevant? Here is a list of essential resources from Mark Schaefer.
Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.
Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.
If you’re a fan of my book Marketing Rebellion: The Most Human Company Wins, you’ll know that I advocate a movement toward a human-centered approach to marketing. And the first […]
In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.
Del Williams was at the center of my social media community and many others. But in the end, it didn’t matter much.
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