Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Snapchat needs to pay attention to the cool kids, and so do you

Ignoring the cool kids seems to be a trend that is undermining business success. Marketing truth is not in the dashboards. It’s with your best customers.

An indispensable guide to 12 possible content marketing strategies

Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.

How to find homegrown content marketing evangelists

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

The extraordinary power of curated content

There’s a lot of pressure to create great original content but maybe success comes through an industry curated content strategy.

Three ways people fumble their personal brand strategy

People are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!

The ideal marketing workplace requires more than exposed brick walls

Attracting and retaining the best employees is a challenge. To compete, you’ll need to create an ideal marketing workplace, and that means more than tech.

Can you afford to do inbound marketing?

A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?

Mental toughness, personal crisis, and the role of grit in your success

When I talked to many successful people, I learned that they had a certain toughness, or grit. Here’s some ideas to get you through the tough times.

Love, politics and content marketing

In this new Marketing Companion episode, Mark Schaefer and Tom Webster review Content Marketing World and why politics and content marketing fell flat