Mark Schaefer, Author at Schaefer Marketing Solutions: We Help Businesses {grow}

Research shows we may be at the end of the startup era

Entrepreneurs revel in the idea of disruption. But the big fish are eating the little fish at a record pace. Is the startup era coming to a close?

A Simple Rule for How Brands Should Work with Influencers: Attention Retention

Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.

The path to content success: Crushing self doubt

Sometimes the key to content success is simply to start, and often that requires crushing self doubt that gets in the way of that beginning.

Can anybody become known? Let’s ask the janitor.

She is a janitor — who became a podcaster, author, and television show host. Can anybody become known? The answer is yes and here is proof!

Creating content? When is it time to pivot (or quit?)

There is a lot of emphasis on beginning a journey on creating content. But what about ending one? A discussion on the art and science of stopping.

Crossing the influence line: When does sponsorship destroy your reputation?

Becoming an “influencer” today can mean prestige and big bucks. But when do you cross the influence line and destroy your reputation by becoming an advertisement?

Social media never forgets. How YouTube killed the circus

A social media campaign wore down and ultimately destroyed a 146-year-old institution. It can be a weapon of change because social media never forgets