How to save Twitter
The stock is tumbling, executives are leaving, the CEO is scrambling. It’s time to look at how to save Twitter.
Are you becoming an obsolete marketing professional?
Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?
Market networks bring businesses into the “enabling economy”
Market networks are transforming the way small service providers are connecting to customers.
Is a career in social media marketing secure?
Will a career in social media marketing survive long-term or will it be folded into new departments and disciplines?
7 Ways a small business can use social media resources wisely
This is a sponsored post written by me on behalf of Microsoft Office. All opinions are 100% mine. I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition […]
Driving economic benefits from your Alpha Audience
Your most passionate fans are the key to driving economic benefits on the web. This is your Alpha Audience.
Snapchat for the win
Facebook remains the dominant social media channel but new research shows teens are moving a new direction. Snapchat for the win.
On Twitter’s birthday: How Twitter changed my life
On Twitter’s birthday, reflections on how the 10-year-old company has changed my life, and the world.
Highlights from SXSW 2016
Mark Schaefer presents some of the trends and technologies that were highlights of SXSW 2016
Why brand building depends on the imbalances in people’s lives
Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building