All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

March Madness. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Brian Solis goes bold with the “Future of Business”

In this video interview Brian Solis describes his vision, his creative process, and provides a hint of what to expect next from his prodigious output.

How Siri and Google Now could change the social media landscape

Technologies that provide Information at the moment of need could transform the social media landscape.

The truth about social media power and influence

Most critics of Klout have created their own Echo Chamber of dissent, repeating the same inane criticisms. Let’s apply critical thinking to the topic.The truth about social media power and influence

A plan to challenge the Facebook monopoly

Facebook is the biggest media entity in the world and seemingly unstoppable. Or … is it?A plan to challenge the Facebook monopoly

Social Media Excuses. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

“You’re Creeping Me Out!” The Dark Side of Social Networking

Case study: Fox Sports connects social media to advertiser revenue

New technology offers inexpensive way to connect the dots between platforms, data,and advertisers.Case study: Fox Sports connects social media to advertiser revenue

10 marketing tips to help your start-up stand out at a trade show

Mark Schaefer takes observations from SXSW to help businesses learn how to stand out at a trade show

Entrepreneurship, innovation and your will.

Entrepreneurship — What is the role of “will” in your business? Is it an untapped resource? A view from Elon Musk.

North by Northwest. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Time, attention, and the content creation curve

Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.

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Do you have to cheat to be successful on the social web?

The badges of social proof are useful shortcuts for people to determine power and success. Is this good business or cheating?Do you have to cheat to be successful on the social web?

5 reasons you should be in social media, even if the boss says “no”

Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”

Ignite innovation? Lower costs? Turn to the crowd source

Crowd source for innovation is a vital new trend but is still not on the radar for most businesses. Here are the latest developments from leading experts