8 Shocking New Social Media Facts
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
Blog Archive
Case study: IKEA launches social offer to drive sales
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Klout scores feed a social media sickness
Some people obsess about their Klout scores to the point of being unhealthy. Should you kick the habit?
Six ways to create great content in just 15 minutes a day
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Social Planning. A {growtoon}
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
The social web — A place for made-up facts (funny video)
One of the funniest videos I have seen in a long time. For real.
The next big thing in content marketing with Mike Stelzner
Mike Stelzner of Social Media Examiner is arguably the most successful content marketing entrepreneur on the web. But his view on the next big thing took me by surprise.
Good news for the economy might be bad news for social media
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]
How to Save a Sputtering Social Media Program
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
When employees go wild on social media
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
The Glasshole. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Chicago unveils digital innovation and entrepreneurship center
Chicago just unveiled a breathtaking new center that will serve as the city’s heartbeat for digital innovation and entrepreneurship. Managing Director Una Pipc describes the concept behind this 50,000 square foot facility
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
Getting your first book published: Lessons learned!
Do you dream of publishing a book? Here are some first-hand lessons from the author of Return On Influence.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.