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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
A couple noteworthy literary releases for the social media minded Christmas list!
Is it possible to influence a huge social media following into taking action? An examination of the hazards of social influence.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
A new report from the Social Habit focuses on new research focused on Pinterest and if you weren’t a “pinner” before, it might be time to get in the game.

Why do we need a website when we have Facebook? Let us count the ways! A cautionary tale
Don’t get too focused on “traffic” as your blog metric. You need to get the right kind of readers who will stick around and become fans. Here’s how.
The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
It happened to Justin Bieber. It probably ain’t going to happen for you! Let’s sing the praises of the patient blogger.
It’s a fine balancing act leveraging your email list to move leads toward a sale, without turning them off and creating unsubscribes.

I have tried to create a completely honest Twitter account but it might be hurting my business.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

A rare experience — getting to learn about Twitter from a group of students who have never really used it before! Fresh set of eyes.
If you’re only looking at social media strategy for success, you’re only seeing half the picture.