Always measure your social media effort. Except when you shouldn’t.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
Blog Archive
My five biggest blogging mistakes
A few success lessons from a blogger who had to learn the hard way!
Google Food. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Punterest: It’s kind of like pins, only funnier.
I think a place where you can pin your puns would be ever so much more entertaining that Pinterest. Introducing Puninterest!
Today Show Digital Lifestyle Expert Talks Tech
Here’s a glimpse of the hottest tech ideas from Mario Armstrong, a tech pundit and contributor to The Today Show, National Public Radio and CNN.
Are you on your customer’s A-List?
Do you have the time to devote to social media? Can you really afford NOT to? Let’s look at the risks.
Wisdom from the Most Influential PR Professional of the Century
The 90-year-old founder of the world’s largest PR firm discusses life lessons, cutting through PR chaos, and the role of social media in society.
Five insanely simple ideas to make your next presentation sizzle
Creating effective PowerPoint presentations is a skill that is rarely ever taught. Here are five very easy powerpoint presentation tips
Viral High, Viral Hangover
Everybody dreams of going viral but as this post demonstrates, it might not be worth all the hype!
The six elements of human behavior that drive social media
Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.
The social media measurement smackdown
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
How One Book Changed My Life
The story of how one little book has changed thousands of lives in a profound way.
Supercharge your social media strategy by getting back to basics
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
The Secret History of Pinterest — REVEALED!
The shocking truth of how we got here — sharing colorful photographs as the hottest business model on the web. I have it all figured out.
Facebook: The Happiest Place on Earth?
New research shows that adults who frequent Facebook and other social networking sites are having a pretty happy experience with it.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.