All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

Case study: A marketing strategy when you have nothing to sell

The Lake Tahoe ski resorts are in peril as they face the unthinkable: A winter without snow. This post examines the marketing response.

Look out. Twitter is way cool again.

The twenty-something view of the social media world may surprise you. Here is some social media “cool hunting” from a young urban professional

This is why you’re not Seth Godin.

Seth Godin is a highly-successful entrepreneur and author with an enormous social media following. Can his social media strategy work for you?

Case studies: Using the social web for new product development

Eight mini-case studies will open your eyes to new ways to use social collaboration to develop new products.

The social web. Where dreams really do come true.

A girl, a song, a movie star. They all come together in this heart-warming story of social media and dreams that come true!

Peering deeply into the soul of creativity

This is the dirtiest blog post you will ever read. And what does it have to do with marketing? Everything.

Your 2012 Marketing Plan: Tell Me What to Do

Businesses are pushing more choice, more connection and more information, but that is the opposite of what consumers need. A business opportunity?

It’s time to evolve the social media mindset

Is it time to end the conversation about “social media marketing” forever and take a more holistic view of strategy?

Are you ready for Return On Influence?

We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend

New Year 2.0 A {growtoon}

Celebrating New Year’s Eve isn;t what it used to be! See why in this social media cartoon!

The anti-prediction of 2012 social media predictions

How did 2011 social media predictions fare? And what is on the horizon for 2012?

Online Games Teach Kids Valuable Work Skills

By Neicole Crepeau, Contibuting {grow} Columunist Yes, you heard me right. For all the complaining that our children are too plugged in and too obsessed with online games, I […]

Key to marketing success? Hit ’em where they ain’t

Is creativity the key to successful marketing? No, I think you just need to stick to the facts!

The ABCs of selling. A {growtoon}.

Is it possible to take your online selling strategies offline? This cartoon would imply “no!”

They told us so. An amazing film of the future.

This 57-year-old film uncannily predicts Skype, cell phones, personal computing and many other current technologies. You have to see it to believe it.