All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

3 Developments that are Sabotaging the Social Media Movement

The social media scene has become a petty space filled with ugliness and self-promotion. What’s happened, and what can be done to reverse the trend?

Is this the best commercial ever?

I found this commercial to be brilliant on every level. It tells a great story, the nuanced looks and expressions of the actresses are priceless, it’s memorable, and it’s HILARIOUS. This […]

Are you being caught in Google’s Filter Bubble?

As Google tailors our searches, it is limiting the quality of our results. Search Expert Helen Brown describes a strategy to “take your search back”

The World’s Best Digital Marketing Campaigns

Paris Blogger Gregory Pouy shares his view on the most breathtaking and successful digital campaigns for 2011. This is a post you will bookmark!

15 ways to use Twitter to toast your competition

These creative uses of Twitter will jump-start your social media marketing efforts! Here are 15 ways you can turn Twitter into competitive advantage.

Marketing, Journalism, and Truth as Competitive Advantage

Is journalism the new marketing? Does “truth” sell? The social web has brought these fields together in ways that might surprise you!

5 ways corporate culture determines social media success

What is keeping you from succeeding with your social media strategy? Is it resources? Time? Vision? More than likely it is your corporate culture! This article explains why.

Key to digital marketing success? Be less digital.

In an increasingly information-dense online world, leading academic and author Robert Cialdini suggests that “be more human” is the break-out digital strategy.

Social media and guerrilla marketing case study

Small businesses are applying social media to marketing efforts in many creative ways, but perhaps nobody thinks out of the box more than Nathan Dube! This explores some of his guerrilla marketing ideas.

Quit looking for the easy solution and do your marketing job!

Marketers and bloggers have taken the easiest approach to using new technology, resulting in abuse and a backlash. It’s time to get serious about marketing again.

Getting to yes on adopting social media marketing

In this video interview, David Rosen of Burson Marsteller discusses how he leveraged external news events to nurture client social media activities.

Turning social media attention into income

Does having a large social media presence translate into job opportunities? Not necessarily. A story of social media exploration and frustration.

7 ideas to turn PowerPoint slides into social media marketing gold

Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.

Social media pioneer says technology will transform education

How can technology and social media platforms transform how children interact and learn? You might be surprised by what LinkedIn’s founder has to say.

DenialPlus. A {growtoon}

Today’s social media cartoon takes aim at Google +. Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.