Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term […]
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]
I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and keep me company. It has […]
I had a personal milestone last week — a different kind of {grow} experience — and it wasn’t a very good one. The story starts with an 8-year-old boy. Over the past […]
One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]
Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,” but […]
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you … and provide uncomfortable reading if you […]
Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture, history and fine food. But […]
During my recent trip to France I had a chance to catch up with {grow} community regular and video blogger extraordinaire Michelle Chmielewski, who is now working in Paris. Our […]
An email with a subject line of “You Made Me Cry” gets my attention! And that is exactly what Jamie Lee Wallace wrote to me last week after reading the […]
The world of work is different today. It’s not a 9-5 daily sprint, it’s an always-on, always connected, all-out communication MARATHON. And like any athlete preparing for an intense and […]
I’m sure you were disturbed, as I was, by the story of a young man who committed suicide when his sexual encounter was secretly captured on a video and posted […]
I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional […]
I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community” and “conversation.” It’s making me pause and […]
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