All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

When it comes to social media, there’s no place like home

Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar […]

Is your company creating a social media ghost town?

This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]

Is ANYBODY LISTENING out there?

Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it […]

How do you measure a personal brand?

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one […]

A simple strategy to convert blog visitors into sales leads

If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles the tough issue of monetizing […]

No budget? Apply guerrilla marketing ideas to the social web

I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. This guy has a knack for making something out of […]

The Introvert’s Guide to Twitter

Johnny Spence has been one of the most consistent and entertaining contributors to {grow} over the past year so it only makes sense that I feature our favorite dude in […]

Small business? THIS is how to work the social web!

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is […]

The Spirituality of Social Media

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even […]

Approach the social web with authentic helpfulness and good things happen

I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a […]

The most powerful leadership lesson I’ve learned

In graduate school I took a class on “Leaders and Leadership” that I hoped would give me respite from the grind of finance and economics. It turned out to be […]

Social Media Overload — Thoughts on Hitting the Wall.

Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]

Foursquare case study: Are “swarm parties” in your company’s future?

I’ve been a skeptic about Foursquare but this guest post from small business-owner Helen Wilkinson (above) describes a new perspective on a monetization activity with benefits for all. Enjoy! At […]

Snooping on Facebook: Not just for stalkers any more

I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior […]

Can’t find work? Maybe you’re part of the “Unserviced Workforce”

I would like to introduce Stuart Mease of Virginia Tech University to all of you. Stuart is a member of the {grow} community and flat-out one of the brightest guys […]