Very quietly, a significant milestone occurred last Sunday night. Blogger and consultant Mack Collier monetized a Twitter conversation. That’s right. Mack made money from other people’s tweets on a free […]
Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,” but […]
I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you … and provide uncomfortable reading if you […]
Dear Country of France, I’ve crawled around your country about a dozen times over the years and each visit has been filled with beauty, culture, history and fine food. But […]
During my recent trip to France I had a chance to catch up with {grow} community regular and video blogger extraordinaire Michelle Chmielewski, who is now working in Paris. Our […]
An email with a subject line of “You Made Me Cry” gets my attention! And that is exactly what Jamie Lee Wallace wrote to me last week after reading the […]
The world of work is different today. It’s not a 9-5 daily sprint, it’s an always-on, always connected, all-out communication MARATHON. And like any athlete preparing for an intense and […]
I’m sure you were disturbed, as I was, by the story of a young man who committed suicide when his sexual encounter was secretly captured on a video and posted […]
I’m about to make a prediction that surprises even me. Social media management will not be absorbed into most company marketing departments and instead will emerge as a stand-alone professional […]
I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community” and “conversation.” It’s making me pause and […]
Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario […]
I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, […]
Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar […]
This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A […]
Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it […]
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