One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!
A surprising debate over the relative value of the personal brand versus corporate brand
It took a near-death experience for Sonia Hunt to address her marketing career burnout. She how your marketing skills can actually improve your health!
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
From AI to Gen Z, here are the best blog posts of 2023.
I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
A third round with COVID and I’m mad. My body is absorbing the punches, but what is next? A reflection.
One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.
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