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20 Ideas to super-charge your social media network

Behind every social media success there is a content strategy and a network strategy. Here are 20 ideas to build your social media network.

Why it’s a very good sign that people don’t read your content

Research shows that most people don’t read your content before they share it. Here’s why this may be the best news your business could receive.

A reasonable plan to scale content marketing efforts

Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.

How to be a marketing maverick in an old-fashioned industry

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

The reality of online influence and the only thing that matters

In the online realm, title doesn’t matter, achievement doesn’t matter, wealth doesn’t matter. The key to building online influence is being known.

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Are you unknowingly supporting hate speech?

Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.

A reasonable guide to reddit for marketers

With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you’ll find value in this guide to reddit for marketers

5 Ways to distinguish your content and brand by using research

It’s extremely difficult to get your content to stand out today. But you can distinguish your content and brand by using these tips on featuring research

Do targeted Facebook ads work as well as we think?

Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.

Why it’s OK to be a social media guru

We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.

Four online business rules that don’t exist any more

Knowing your customers and focusing on a specialization are among the traditional online business rules that don’t matter any more, according to Mars Dorian

Why Content Shock is coming to a Facebook ad near you

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. In their recent blockbuster earnings announcement, CFO Dave […]

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Social media predicts the next Carpool Karaoke stars

By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.

Why Instagram will not kill Snapchat

Instagram and Snapchat are at war as Facebook takes aim at its social messaging rival and its young audience. But don’t count out Snapchat yet.

Five ways the “attention economy” is driving your business

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.