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Save this guide on how to moderate a panel discussion

Getting an opportunity to moderate a panel can be fun and rewarding if you’re prepared. Use these 10 tips to make sure it goes smoothly.

The State of Video Streaming

There’s a lot going on in video streaming, and it can be hard to keep up. This post goes over the latest happenings, so you can be up to date.

Seven new content forms rocking the marketing airwaves

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

5 questions you should ask yourself every day before bed

Mars Dorien shares five productivity questions he’s learned to ask at night to be productive with his work the next day. These are questions that we can all use.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

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Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

Will Snapchat snap?

Snapchat announced it’s releasing a spectacle-based camera and re-imagining itself as a camera company. Smart move or big stretch? Will Snapchat snap?

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]

The business case for breaking the content marketing rules

Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.

The disconnect between social media popularity and business effectiveness

You can fake your way to social media celebrity but is that sustainable?

How to Host a Marketing Conference That Doesn’t Tank

It can be a headache planning a marketing conference but the author states that attention to detail makes the difference between a hit or a miss.

Social media pioneer discusses employee advocacy success

I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing […]

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

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