All Blog Posts - Schaefer Marketing Solutions: We Help Businesses {grow}

I don’t know my online audience and neither do you

How well do you know your online audience? According to this post, not at all.

3 Lessons Spammers Taught Me About Marketing to Strangers

Mars Dorian shares the technique he discovered while promoting his newest book for marketing to strangers online

Under-used social media platforms (and more)

Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms

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Four ways augmented reality will be coming to your workplace soon

Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. But I wanted to […]

Why you don’t want to be Chris Brogan

Starting out in social media, it’s easy to define yourself by the success of others. But that leads to trouble as Iearned when I copied Chris Brogan

What’s Your Content Cadence?

Haven’t thought about content cadence when it comes to your content marketing strategy? It’s time to start! Use these tips and questions to get started.

14 Data Visualization Tools to Tell Better Stories with Numbers

By Rob Petersen, {grow} Community Member If you can’t measure it, you can’t manage it. – Peter Drucker This succinct truth says you can’t know whether you are reaching […]

The state of the nation on SEO, content strategy and earned media

Digital marketing expert Lee Odden discusses new approaches to SEO, content marketing and earned media for marketing in 2015

12 Ideas to Ignite Your Content NOW

Making content move is the key to success on the web today. These ideas will help ignite your content

An inspirational blogging lesson from Keith Urban

“Give everything.” Is that an inspiring blogging lesson we can take from Keith Urban?

6 Ways to Get Out of Your Rut and Get More Out of Facebook

By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. It seemed like they kept having the same old conversations over and over. Retelling the same jokes. […]