Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
The life-changing power of a spiky point of view
A spiky point of view has helped my brand, and it can help you too!
What happens when authenticity and leadership backfire?
Authenticity and leadership are supposed to go hand in hand. But is that what people really want and expect?
10 Golden Rules of Personal Branding
Knowing the rules of personal branding can help you focus the priorities for on long-term success.
Five ways I fail in my life every day.
I’m normal. Here are five ways I fail every day.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Influencer crush, content marketing mush, TikTok slush
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
Are you struggling with your personal brand? It’s probably because of this.
Your personal brand can drive success. But the effort usually fails for one reason.
