What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Does business professionalism still matter?
A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine
Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.
Am I your friend or your brand?
I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?
If you’re not the alpha dog, SEO may be holding you back
Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.
How to choose a personal branding theme when you have diverse interests
Choosing a personal branding theme is essential on your journey to become known. That can be tricky if you have diverse interests and passions. These guidelines will help you.
The Marketing Companion Podcast
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