Bonus KNOWN content

Bonus KNOWN content

Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Once you’re “KNOWN,” here’s how to stay that way

You’ve put your work into a personal brand but your status will dissipate if you don’t remain known in your industry. Here are five tips to sustain you!

Which is more important: The content, or the person?

What fuels the personal brand — the content or the person behind it? Thoughts about creating a heroic brand that stands out on the web

What is your strategy in an era of brand resistance?

Marketers are supposed to build a brand. But what does the field of marketing look like in an era of consumer brand resistance?

A significant content insight if you’re marketing personal services

Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.

Finding your place on the web, when it seems so crowded out here

If your content niche is saturated, should you give up? No! But you will need to find your place on the web with a little research and resourcefulness.

Listen Now

When developing a personal brand, sometimes your dreams follow you

Follow your dreams? Not necessarily. As many successful people testify, often it’s the other way around and your dreams follow you

Can you blog effectively if you need to be liked?

Do you need to be liked? That factor may be getting in the way of you becoming an effective content creator. Instead, focus on being respected

19-Year-Old Shows Anybody Can Become Known With Commitment

In this Instagram case study, Danielle Conte shares Baseball Lifestyle 101’s success on Instagram and how owner Josh Shapiro has become known on the web

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.