Bonus KNOWN Content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Is the Discord platform the next big thing for marketers?
Discord is a hot app right now and it deserves to be on the radar screen of many marketers.
The economics of becoming a keynote speaker
Being a keynote speaker might seem glamorous but there is a lot of work behind the scenes. Here are the economics of being a speaker.
Bio hazard: The danger of using “former” in your social media profile
It’s common to use the word “former” in a social media profile. But is that designation helping or hurting you?
Perhaps your company’s branding strategy is YOU.
The most powerful branding strategy might be found in your own experiences and stories.
How to stay relevant in the shortest time possible (My reading list)
How do you stay relevant? Here is a list of essential resources from Mark Schaefer.
An experiment that will help you embrace the chaos
We all need to learn to embrace the chaos in this world of furious change. Here’s a resource to help you.
The most human company wins: A case study
To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.
Five Ways to Disrupt Yourself: The Fight for Relevance
To remain relevant, you have to disrupt yourself through a process of constant re-invention.
The future of branding your product is personal branding
The future of branding isn’t in ads or press releases, It is in creating an accumulation of human impressions that leads to awareness and trust.
