Why The Most Important Part of Your Brand is Invisible
An article that shows the invisible factor of your brand can be much more important than your visible one.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Blogging: Writing truthfully under imaginary circumstances.
Are you being authentic on the social web? Why would you want to be?
Social media success also breeds risk
Social media success is a two-edged sword, as this example shows.
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Today Show Digital Lifestyle Expert Talks Tech
Here’s a glimpse of the hottest tech ideas from Mario Armstrong, a tech pundit and contributor to The Today Show, National Public Radio and CNN.
Blogging and the fairness challenge
As a blogger, are you trying too hard to be liked? Is that getting in the way of building an engaged community?
OK. 30,000 followers. Now what?
Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]
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