Bonus KNOWN content

Bonus KNOWN content

Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

The Business Case for Social Media Mystery

Even if you were not caught up in the Royal Wedding frenzy, if you were a breathing human being you couldn’t help but catch a glimpse of the event this […]

What is your strategy for social media intimacy?

By Srinivas Rao, Contributing {grow} Columnist You’ve probably heard to no end just how important relationships are in the blogosphere. The truth is in today’s age where the evolution of […]

Why are the “social media elite” ignoring us?

Why are the “social media elite” ignoring us? The answer may surprise you!

How social media amplifies competitive advantage

When Jay Baer speaks, I listen. In fact, the blogger and co-author of The Now Revolution is one of the smartest guys I know. But he wrote a blog post […]

Case study: How one blog post helped me get a job in social media

Antonia Harler is a friend from the {grow} community who blogged and tweeted about her challenges finding a job in social media marketing. And then, it finally happened! She has […]

Social scoring and the business case for blocking Twitter spammers

Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho. But there is no Twana Florance. Twana is probably some teenager […]

Bringing down the Twitter snobs

It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like […]

How do you measure a personal brand?

I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one […]

Social Media Overload — Thoughts on Hitting the Wall.

Sometimes it feels like my social media presence is about to fall off a cliff. Over the past months I’ve shared my journey as I’ve slowly figured things out. How […]