Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
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Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?
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Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
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Slowly but inexorably we are entering a post advertising world, or at least one where power is being consolidated into three major players. How do you survive in that environment?
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There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
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A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.
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A Marketing Companion podcast episode with asks if one country should govern the internet, explores Apple’s “third wave,” and looks at CEO branding.
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Amazon reported a 130% increase in revenue from their advertising business and that didn’t go unnoticed. Here’s what Amazon advertising means for marketers.
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Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?
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