Archive for the ‘B2B and social media’ Category

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.

Social media pioneer discusses employee advocacy success

I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing […]

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

How to be a marketing maverick in an old-fashioned industry

Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.

3 Business tips to make the second half of your 2016 count

Mars Dorien shares three business tips he has learned from personal experience to help make the second half of your 2016 count.

Why the sales funnel is alive and well and living on the web

Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.

Are you becoming an obsolete marketing professional?

Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?

3 Ways to know your prospects as well as they know you!

Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.