Five 2015 digital marketing trends for your consideration
Social media consolidation, Google Glass 2 and a business migration away from Facebook are among 2015 digital marketing trends
Archive for the ‘B2B and social media’ Category
Dare to Be Stupid: A lesson for B2B marketers from Weird Al
Finding inspiration for B2B marketers in an unlikely source: Weird Al Yankovic. Here’s why marketers should “Dare to Be Stupid”
The social media forecast: Cloudy!
It’s easy to make a social media forecast for the coming year, but how do those things work out?
Why Ann Handley is the Queen of Content
Great writing is not just for the PR department. Marketers need to write. Sales professionals need to write. Everybody Writes, says Ann Handley
3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
The good, the bad, and the ugly of #marketing conferences
Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Social media zombies and the 2 percent solution
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
The Marketing Companion Podcast
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