The good, the bad, and the ugly of #marketing conferences
Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.
Archive for the ‘B2B and social media’ Category
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Social media zombies and the 2 percent solution
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
Research: The 3 social media secrets of B2B buyers
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
3 fundamentals of a successful social selling strategy
On the social web, you’re not supposed to sell. But what if that’s your JOB? Here are three social selling strategies
The Purchasing Department: The Next Frontier for Social Media?
Sales and marketing may be getting all the social media attention but applications to the supply chain may promise profound results for the purchasing department
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
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