3 Steps to Building a Better B2B Target Account List
By Eric Wittlake, {grow} Contributing Columnist Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Yes, your offer, […]
Archive for the ‘B2B and social media’ Category
Examples of quantifying social influence
Is Klout the new SAT score? Should social influence scores be used in the hiring process? This corporate leader says “yes.”
The good, the bad, and the ugly of #marketing conferences
Attending a marketing conference represents a big commitment and time and money. What to look for in a marketing conference.
Social Media Explained. Really.
Social Media Explained will get you up to speed on social media fundamentals fast!
Social media zombies and the 2 percent solution
Think 98 percent customer satisfaction is pretty good? So did I, but social media forces us to re-consider
B2B Social Media Case Study: How I made $47 million from my B2B blog
$47 million form blogging? It’s true. One of the most interesting and inspirational social media case studies ever!
Research: The 3 social media secrets of B2B buyers
Do B2B buyers use social media in their purchasing decision? The results may surprise you.
Social media disaster: What I learned when EVERYTHING went wrong
What happens when simply everything about a social media strategy goes wrong? Well, at least you get a blog post about the lessons learned!
5 ways to use social media in sales even if your customer isn’t on Facebook
If your customers are not using the social web, there are still ways a clever sales professional can create competitive advantage through social media
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