Archive for the ‘Blogging best practices’ Category

29 Reasons Why Your Company Blog Has Stalled

By Stanford Smith, Contributing {grow} Columnist At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every […]

The 7 Fundamentals of Starting a Company Blog

It’s more than ideas. It’s more than marketing. Starting a corporate blog is a commitment and should be carefully thought-through before executing. {grow} community member Tabatha Bourguignon told me she is starting […]

The Five Surprising Impacts of Blog Comments

This week I received the 10,000th comment on my blog. That’s a big deal! And while this lucky commenter (who will be named at the end of the post), will […]

A Scorecard on the 7 Blogging Essentials

This corporate blogging question was submitted to me by our good {grow} friend Brent Pohlman: On a scale of 1-to-5, with 5 being a requirement, which items are most critical […]

Six ideas to get your blog out of the fog

We have an extraordinary opportunity today! Thanks to Christina Pappas, a blogger with Zmags.com, we’re going to dissect her blog as a case study! Christina came to me with this […]

How do I find the “voice” on my company blog?

I received this great question from Josh Cantrell, a B2B blogger … Who is my audience? Is it the people I want to sell to, or the people that will […]

How to make your company blog connect like a personal blog

By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]

Improve your blog. Stop writing for an audience!

I’m a little freaked about this post. I’m afraid people will read only the blog headline and get out their pitchforks and torches. So please glance at least a few […]

How a Blog Went From Zero to AdAge 100 in Nine Months

The success of {grow} has been stranger than science fiction and a wonderful surprise. In less than nine months, it’s rocketed up the charts from being unranked to as high […]