Archive for the ‘Blogging best practices’ Category

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?

A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.

I was dazzled and confused when I asked #ChatGPT to write like a woman

I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”

A profound discussion on the AI threat to creativity

Mark Schaefer and Jay Acunzo disagree on the AI threat to creativity. Will new AI applications simply boost our creative output or erode our audiences and ability to monetize?

10 Benefits of Blogging Even if Nobody Reads It

While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!