Archive for the ‘Blogging best practices’ Category

What content creators need to know NOW about the controversial EU copyright law

The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.

12 Incredibly easy ways to create content with emotional impact

In a world with declingin loyalty, we need to find some strategies to create content with emotional impact

A celebration of ten years of blogging, a celebration of you

Mark Schaefer reflects on ten years of blogging, what it has meant to him and what it could mean to you.

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

The best blog posts of 2018

By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to summarize my most popular posts […]

Brilliant marketing, or the beginning of Big Brother?

Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

How to newsjack popular trends like the #WorldCup for your brand

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.

The end of boring content: A call to belong

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.