Archive for the ‘Blogging best practices’ Category

The end of boring content: A call to belong

There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.

Negotiating the new relationship between content and platform

The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.

Five golden lessons from writing 2,000 blog posts (and counting)

I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.

New Research Answers: Is Content Marketing Sustainable?

New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?

Content Shock isn’t the problem. It’s the solution.

Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits

How to find homegrown content marketing evangelists

The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists

Heed these 3 social media lessons in politically-charged times

These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.

The secret reason your blog comments are down

The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.

The four disciplines that lead to consistent creativity

Is creativity a gift or can it be learned? Mark Schaefer says there are four everyday things you can do that will help lead you to consistent creativity.