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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Mark Schaefer Hard to believe but I am nearing the end of my tenth year of blogging and one of my traditions is to
Mark Schaefer and Tom Webster discuss remarkable business trends that eerily point to a Big Brother technology monitoring personal lives and politics.
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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