How to newsjack popular trends like the #WorldCup for your brand
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.
There is no more room in the world for boring content. Stop trying to fit in. Instead you need to belong. This is an urgent imperative for the marketing world today.
The rules of breaking out on the internet have changed so much. It’s time to re-negotiate the relationship between content and platform.
I’ve learned some lessons from writing more than 2,000 blog posts. Here are a few surprises that may resonate with content creators.
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
The most important trait of a new content creation team might be enthusiasm. Here are tips to get your effort going with content marketing evangelists
These social media lessons were learned the hard way! Don’t lost business over political leanings unless that is part of your core brand image.
The number of blog comments has plummeted but I don’t care. Here’s why the blog comment situation might be out of our control.
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