I recently had the opportunity to meet three of YouTube’s biggest stars — Tyler Oakley, Bethany Mota, and Andrea Russett. Although barely out of their teens, this trio has millions […]
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
“Give everything.” Is that an inspiring blogging lesson we can take from Keith Urban?
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
Faced with a failing business model the author is experiencing the growing pains of a business pivot.
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]
The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
An examination of winners and losers in the digital age. What is the dominant social network
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