Four ways social media impacts emotional branding
To build trust and loyalty with customers, we need to create a connection. Social media is ideal for this type of emotional branding.
Archive for the ‘branding’ Category
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
The power and perils of the pivot
Faced with a failing business model the author is experiencing the growing pains of a business pivot.
How to Build a Super Tribe using Google+
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]
Help me solve marketing’s biggest mystery
The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
Why Instagram is becoming the dominant social network
An examination of winners and losers in the digital age. What is the dominant social network
Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted […]
What is search jacking and how can it hurt your brand?
Are you surrounding you brand with a hedge of online protection? What is search jacking?
The 3 essential steps to building a powerful personal online brand
Behind every powerful personal online brand, there are three powerful components.
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