A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
Archive for the ‘business relationships’ Category
Three ways to turn client email into new business value
Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value
3 Little-Known Ways to Use Content Marketing for Client Education
You may be using content marketing to capture leads, but are you using it for client education, too? We’ve got 3+ ways you can create content for customers.
Content monetization, brocial media, and the role of love in business
A wide-ranging interview covering content monetization, personal branding, and the new role of love in building an actionable audience.
3 Important relationship lessons I’ve learned from offline businesses
A corner cafe. A late-night convenience store. A quirky bookstore. Customer relationship successes can come from the most unexpected places
Three ideas to end the social media poison
The web has become a divisive place. It seems like people are just throwing random punches into the air. Here are ways to combat the social media poison.
The True Meaning of Hustle
Hustle is the new black. But what is the true meaning of hustle today? Is business success all about you, or about them?
Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
Reputation matters and it can be destroyed even by a single incident. Here’s how to use technology and common sense to maintain a good company reputation.
Three strategies to take the heat out of customer conflict
Life happens and sometimes things go wrong with your online client. Here are three strategies to take the heat out of customer conflict
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.