A significant content insight if you’re marketing personal services
Marketing personal services takes a human touch. People are buying you, not your content so there is an imperative to bring a human dimension to marketing.
Archive for the ‘business relationships’ Category
The relational power of Facebook for business networking
Facebook is for family and friends. But under some circumstances, you might consider using Facebook for business networking.
Don’t Review Your Employer on Glassdoor Until You Read This!
You might not want to post employer reviews on Glassdoor anymore. Attorney Kerry O’Shea Gorgone explains why your reviews are no longer anonymous.
Four ways I fight for freedom and digital citizenship in the era of fake news
Freedom is a core, human value. As stewards of responsible, digital citizenship, here are four ideas to begin the process of viewing freedom differently.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
The world is flat, if we let businesses keep it that way
By Mark Schaefer Every few years, I find a business book that upends my way of thinking. One of those events occurred in 2005 when I picked up The World […]
Three proven tips on finding niche markets hungry for your work
Finding niche markets hungry for your work can involve safari-like sleuthing or practical research, as these tips suggest
A Simple Rule for How Brands Should Work with Influencers: Attention Retention
Jay Acunzo shares how brands should approach working with influencers and why they should focus on attention retention, not audience size or CPMs.
Three ways to turn client email into new business value
Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.