The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Archive for the ‘business relationships’ Category
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
Five good reasons why teaching a college class is good for business
Teaching a college class is a great way to build your business. Here are five ideas to think about.
The revolutionary role of customer community in your marketing strategy
Customer community is more than a mailing list. It might be the future of your company.
Quit Your Job but Don’t Make These Four Mistakes
Before you quit your job, use these four tips to give yourself the best chance to succeed.
Business Codependency and the Importance of NO
Feeling confused, angry, overwhelmed, or hurt in your business? I explain my own issues with business codependency (and try to help!).
The Marketing Companion Podcast
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Let's plot a strategy together
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