Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
Archive for the ‘business relationships’ Category
What it’s like to be hugged by a brand. Literally.
Technology is great but sometimes it moves us away from the human, vulnerable connection our customers crave. Sometimes you need to be hugged by a brand.
Being an Empathic Marketer in an Automated World
Jeffrey Slater identifies the empathic marketer and gives us tips on how to become one among the endless marketing data and automation.
5 questions you should ask yourself every day before bed
Mars Dorien shares five productivity questions he’s learned to ask at night to be productive with his work the next day. These are questions that we can all use.
The One Thing That’s Better Than Knowing Your Customers
Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]
Five ideas: Constructive engagement in destructive times
The violence in the news has fueled divisive and hateful social discourse. Here are some tips for constructive discourse when the tempers are high.
Should your content generate leads or relationships?
There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.
Looking for a job? Here are 8 reasons you need to blog
Blogging is an essential weapon in any job-hunter’s arsenal. Here’s why.
The stress of authenticity and other reasons social media is exhausting
When aiming to humanize your brand and be authentic, social media is exhausting? I share my dirty little survival secrets.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.