What every marketer needs to know about direct to consumer brands
Shopping online has become a necessity so direct to consumer sales, which bypass traditional stores, have exploded. Marketers must keep up.
Archive for the ‘business strategy’ Category
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
The content marketing argument for selling nothing
When do you pull the trigger and “sell” through your content? Or, is there a strategy to selling nothing?
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
How do I convince my boss to modernize our marketing?
How do we modernize our marketing when a stubborn corporate culture is in the way?
How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
A human brand and my vulnerability journey
Vulnerability leads to brand strength but getting there is a continuous journey.
First Principles: How Marketing Can Find Its Way
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
The myth of 1000 true fans
Monetizing 1000 true fans sounds so easy, but it isn’t.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.