Why you need to have a focus on focus
These examples shows the importance of focus on a strategy, even when enticing opportunities come along.
Archive for the ‘business strategy’ Category
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
Why you really should care and optimize for voice search now
It’s time to optimize for voice search — for some unexpected reasons.
The small business marketing formula to dominate your niche
Small business marketing is poised to win against bigger companies and brands if they connect with the current consumer culture.
The cookies must die.
Cookies have been an essential part of eCommerce strategy but it is time to evolve because the consumers always win.
Why branding is rooted in evolution. We brand to survive.
Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.
The surprising math behind a growing social media community
Establishing a growing social media community is not easy and if you look at the math, it becomes even weirder!
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
The Marketing Companion Podcast
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