Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
Archive for the ‘business strategy’ Category
Is it time to eliminate the sales function?
If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function?
Three ways to turn your creative effort into a money-making platform
Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.
Why Home Depot (and your business) needs to re-capture its marketing mojo
Home Depot abandoned its human-centered approach and is an undifferentiated warehouse store. The stoy of how the retailer lost its marketing mojo.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Influencer marketing for small businesses and startups
Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.
Starting a new business still takes smarts
Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.
In praise of marketing rebellions
There have three marketing rebellions raging for more than 100 years. There is a new one brewing but most companies can’t see the changes happening.
The Marketing Companion Podcast
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