Archive for the ‘business strategy’ Category

Martin Lindstrom on instinct and competitive advantage

How using your instincts can help keep your business relevant in an ever-changing, fast-paced world.

Why brand building depends on the imbalances in people’s lives

Author Martin Lindstrom reveals amazing new techniques to reveal imbalances in people’s lives, the key to brand-building

5 Ways to keep up with the avalanche of online customer feedback

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Marketing: New architects of the customer experience?

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Marketing and the new Digital Mindset

Only 18 percent of all businesses are optimizing their digital presence and they are leaving their competitors far behind. Do you have a digital mindset?

The Internet We Need To Save

The Internet has changed, perhaps more than people realize. In this debate, Mark Schaefer and Tom Webster discuss the Internet we need to save.

A lesson in the remarkable marketing power of reciprocity

A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.