The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
Archive for the ‘business strategy’ Category
Case study: Building a business community from the ground up
I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when […]
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
What is the best social media channel for my business?
It’s a struggle to determine the best social media channel. But maybe that’s not the issue.
Is this the biggest marketing megatrend of the decade?
A new marketing megatrend is showing up all around you. Can you see it?
Five trends pointing your business to the metaverse
The metaverse is coming fast. How should marketers respond?
Highlights from the world’s best marketing event
The Uprising may be the world’s best marketing event. Decide for yourself.
Enter the bizarro world of the next generation consumer
Marketing to the next generation consumer means accepting them more than understanding them.
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
The Marketing Companion Podcast
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