Case study: Using social influence to build a personal brand
Here’s a great example of how a college student used the social web to make her dream come true.
Archive for the ‘careers’ Category
The New Market for Social Media Consultants
The new, hot market for social media consultants may be helping organizations use social media internally.
Marketing execs falling behind the digital learning curve
Despite desperate efforts to catch up, most companies are still far behind in their efforts to create a digital competency.
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
Following your passion – Easier said than done
“Follow your passion” is common advice — but is that truly at the heart of success?
Three careers that will dominate social media (and it’s not what you think)
The transformation to a social organization will take new skill sets. Marketing? PR? No. Think again.
Social media truly levels the playing field
Social media allows us to communicate and connect in amazing new ways and opens up new opportunities to those with disabilities.
Sometimes not having a strategy is the best strategy
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
The customer is the customer. Adapt or die.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
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