What online marketers can learn from creating empathy in the sales process
Personal selling is hard. Selling while creating empathy is easier.
Archive for the ‘Case studies’ Category
The happy marketing story of the big fat pig
A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.
Why your social media success depends on parasocial relationships
We have known about parasocial relationships since the 1950s but the concept has new meaning in the realm of podcasting.
So what about that Peloton ad?
A new Peloton ad is turning a promising brand to mush. What is the lesson for YOU?
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
Why I am irrationally excited about a U-Haul truck
U-Haul wants to make its customers famous and I love it.
Is Facebook primed for disruption?
A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.
The one question that changed my view of marketing forever
Changing a view of marketing forever started by asking one simple question.
I pushed my comfort zone. It was a mess. I loved it.
When the author pushed himself way out of the comfort zone, magic happened.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.