Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
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