Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
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Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle.
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Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
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Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
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Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
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I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
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Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
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Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
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The marketing world isn’t just changing. It’s changing at a blinding speed. This presents a time-space compression that challenges our careers, and perhaps our sanity!
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