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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.

Brand community is a foundational idea for the future of marketing so that’s why we need to learn why it was a good idea to burn one down!

Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.

Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.

Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.

Mark Schaefer hosted The Uprising Marketing Retreat and reflects on three days of inspiration and new connections with the help of Daniel Nestle.

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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