Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Most people over-think content marketing or dive in without thinking at all. It doesn’t have to be that hard. Here is a view of content marketing simplified.
The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
A business announcement reminds us that content has become a commodity and content shock is the strategy.
It’s true. I was a human antenna. And so my love-hate relationship with TV began, and a parable for successful content marketing in the crowded wold of today.
Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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