Archive for the ‘Content Marketing’ Category

A content arms race started on February 01, 2013. A case study.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

The glorious potential of “what if”

“What if” used to be the most read phrase in the creative process but that is changing, thanks to tech breakthroughs.

Content marketing simplified

Most people over-think content marketing or dive in without thinking at all. It doesn’t have to be that hard. Here is a view of content marketing simplified.

What content creators need to know NOW about the controversial EU copyright law

The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.

AI for storytellers and creators: The good, the bad, and the ugly

The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers

How to monetize a Facebook Group

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Audience or authenticity? Why building an audience strains your soul

We create content, but content also creates us. Building an audience takes authenticity, but it can also take it away.

Human-centered marketing case study: A radical business turnaround

This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.

It Doesn’t Matter What Your Competition is Doing

Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.