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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.

You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.

If you’re trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.

A large social media audience does not equal action. This post shows how to turn social media connections into an actionable audience

The psychology of content consumption is changing dramatically, affecting Snapchat, content streaming habits, and Facebook strategy. Plus, audio emojis!

The bots are coming. Will human writing become a thing of the past? Here are four ideas to future-proof yourself from the threat of automated writing.

The recent Facebook newsfeed announcements has content publishers in a tizzy. What is the change and how will it affect us going forward?

Attorney Kerry O’Shea Gorgone addresses when you need copyright permission to quote someone else’s work in your marketing efforts.

By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?

I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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