Archive for the ‘Content Marketing’ Category

Why we create crap content: We’re afraid

Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.

Seven new content forms rocking the marketing airwaves

The intense competition for attention will spawn exciting new content forms. Here are six innovations to keep your eye on.

Content marketing FOMO and the future of marketing budgets

In this latest episode of The Marketing Companion podcast, Mark Schaefer and Tom Webster discuss content marketing FOMO, and courage in marketing

Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

Economist Study: B2B leaders conflicted about content marketing

B2B content marketing offers rewards for those who get it right, but most don’t, according to a new study. Many executives are overwhelmed by content.

The business case for breaking the content marketing rules

Following the content marketing rules could lead to bland content that simply doesn’t work. To win today, you need to be uncommon.

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win