Archive for the ‘Content Marketing’ Category

7 Digital marketing trends to embrace NOW

Here are seven digital marketing trends you need to learn about and embrace for your businesses now.

A content marketing framework for the digital age

A new book by Jay Baer creates an unsettling and bold new content marketing framework

Why content marketing is a “do-over” for social media

Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.

If I give away content, don’t I give away my business?

If you give away content, what do you have left to sell? The surprising secret strategy behind content marketing success!

Paying people to read your book: The ultimate content marketing plan?

Paying people back who read your book — marketing brilliance or the craziest idea of the year? Paying people to read your book

40 million people can’t be wrong — The secrets of viral

Highlights from a SXSW Keynote on the massive success secrets of BuzzFeed

SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

Time, attention, and the content creation curve

Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.

What comes after content marketing? Here are four ideas.

If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.What comes after content marketing? Here are four ideas.