Archive for the ‘Content Shock’ Category

Why inbound marketing costs inevitably increase over time

Inbound marketing costs go up over time, not down, as some advocates claim. Increased content competition makes inbound marketing more challenging.

The Argument Against Gated Content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.

The business imperative for building your brand on rented land

“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.

Why the future of content marketing is revealed in Game of Thrones

In an overwhelmingly crowded media world, Game of Thrones dominated by being relevant and superior. This post examines why it is important to apply the same principle to your own content.

The Next Big Digital Marketing Opportunity

Digital advertising: The next big business opportunity is in sight.

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

10 Ideas driving the future of social media marketing

Mark Schaefer provides an outlook of ten big ideas that will be driving the future of social media marketing in the next few years. He stresses the need to embrace the chaos!