New Research Answers: Is Content Marketing Sustainable?
New research shows that content effectiveness declines as volume increases. Is content marketing sustainable under these conditions?
Archive for the ‘Content Shock’ Category
Content Shock isn’t the problem. It’s the solution.
Controversial? Hardly. Content Shock is actually the most effective content marketing strategy if your goal is inbound marketing benefits
Three inspiring content monetization case studies
Content monetization can be difficult and aggravating, but it is IS possible. These three case studies demonstrate some new ideas.
Can you afford to do inbound marketing?
A new analysis shows that Hubspot’s sales and marketing costs are out of control. Isn’t inbound marketing supposed to LOWER your customer acquisition costs?
3 Lessons I learned from my creative burnout
The author’s life took a plunge by trying to follow a Gary Vaynerchuk always-on regime. Creative burnout led to a revelation.
Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
20 Extraordinary Content Marketing Insights
The founder of BuzzSumo provides exclusive content marketing insights from years of analyzing billions of pieces of content
Content marketing success and the crappy quality myth
Some people blame content marketing perils on a lack of quality content. But great content does not assure content marketing success.
10 Epic Shifts that are Re-Writing the Rules of Marketing
What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.
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